GAME OF THRONES GAFFE...STAR-BUCKS CASH
Starbucks probably just played a game of thrones on the ACTUAL Game of Thrones the show. Apparently a Game of Thrones production crew gaffe may have just given Starbucks - the American coffee brand with an already massive global presence - a major boast. Somewhere along in the third episode of the current and final season (we won't tell you where exactly, go find it yourself! :) ) someone caught a starbucks coffee cup laying on one of the tables near Daenerys Targaryen the famed 'Mother of Dragons". At Poor Boys Paper, we'll be the first to take credit for finding it, although we would concede the possibility that someone else may have just come across it on their own too..lol
What stands out for us morose is the fact that Starbucks probably just received what could amount to one of the largest stimulus packages in marketing and advertising history - all from a mere production gaffe. For the premiere of GOT's season 8, the viewership of the famed Game of Thrones broke all multi-platform records known to man, with some 17.4 million viewers tuning in to watch the season premiere.
WATCH GAME OF THRONES ONLINE FREE: HERE
The Superbowl this year, according to Nielson research had about 98.2 million viewers, almost 5 times more than Game of Thrones' premiere (5.6x more to be exact, but who's really that much into math anyway). Catch this, a thirty second advertisement spot on the US network, CBS, which featured the NFL Superbowl cost 5.25 million. Divide 5.25 by 5.6 and you come up with a quick 9.2 there abouts. If our fast-hand math is correct, and assuming that all viewership (regardless of demographics etc.) is calculated as holding the same monetary value then GOT just face Starbucks approximately 1 million dollars in advertisement - tax free! A nine hundred and twenty thousand dollar drop in the bucket from Game of Thrones to the Starbucks advertising coffers isn't a small thing. And although one could argue that the Starbuck's moment wasn't a full 30 seconds, those memes are 100x more valuable that a mere 30 second ad all rapped up in one.
So, if there's a lesson to learn in all of this; probably cut a deal with a production crew member to sneak something you'd love advertised onto the set of one of the biggest TV shows on the planet and hope that world class TV editors don't see it; or that they see it too late and to make the change; or that they see it and are too lazy to CGI it out of the footage.
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Regardless, Starbucks just got 1 million dollars in free advertisement- as if they needed it-, and something's telling me that it may not have been a mistake (but enough with the conspiracy theories). Ar the very minimum, Starbucks is now in the viral space for atleast the next 48 hours, and they're gonna sell even more coffee.