Just the other day I was passing in front of the building where I live, and I stopped to talk to a colleague of mine - a student of economics. In between the brief chat he congratulated me on my new book - which is carded for release on 9th August 2019. I was thankful and shared my gratitude with him. The encounter passed to the back of my mind as almost any other encounter would. Later on that night, while reading Sapiens: the Brief History of Humankind - a remarkable book by any measure - an almost random thought came to my mind. That same colleague obviously must had seen the social media posting about my book, but he did't like the post. Why?
What's the deciding factor in someone choosing whether or not to engage with particular content on social media platforms?